How to Grow Your Business with SEO Services for Shopify

Aug 28

If you have a Shopify store for your business, you already know the platform makes it easy to launch and manage an online store. But creating the store is only half of it. The real challenge is making sure the right people are finding your products at the right time. That’s where SEO services for Shopify come in. In this guide, we’re looking at what Shopify SEO includes and how it can help you achieve long-term business growth.

Why use Shopify SEO services for your business?

Our content marketing and SEO services are designed to help businesses increase organic website traffic, boost search engine rankings, and generate better conversion rates. Here’s how these strategies can give you measurable results:

Generate more organic traffic

Shopify SEO helps generate more organic traffic by optimizing your store for search engines like Google. This enhances your brand’s visibility and makes it more likely that your products appear in front of customers who are already looking for what you sell.

Targeting specific keywords that are relevant to what you offer ensures you’re engaging only the people most likely to convert into buyers, rather than random visitors. And if you run a brick-and-mortar business, too, connecting local SEO with your Shopify store can further enhance visibility and generate both broad and local organic traffic.

Boost search engine rankings

Optimization goes beyond keyword research and blog writing. It involves a combination of activities, such as refining your store’s structure, improving the technical SEO elements, and revamping product pages and website content as needed. But this work is totally worth it!

Because it helps improve search rankings, and ranking higher in search results means more visibility, greater exposure, and a bigger share of the online market you’re targeting. And that’s the kind of growth you want—sustainable, long-term growth that doesn’t flash and fade like a one-off social media trend.

Enhance the user experience (UX)

In our experience, we know this to be true: SEO directly improves the user experience. Think about it. A well-structured, fast-loading, and intuitive website makes it easier for shoppers to find what they’re looking for and complete purchases.

But websites with no clear navigational structure, poor page performance, no clear focus (keywords and phrases), and no hierarchy to store content are off-putting and won’t be as successful. Remember, search engines reward positive user experiences with better rankings, further creating a cycle of growth.

Improve conversion rates

SEO services for Shopify can also help boost conversion rates. With a highly targeted SEO strategy, you are attracting high-intent visitors who are already searching for brands like yours. So instead of just random clicks, these services support your business by bringing in people who already have the intent to purchase.

So you’re not just getting more traffic. You’re gaining qualified leads who are way more likely to make a purchase. And we love this part. Your Shopify SEO can absolutely lead to increased sales, stronger revenue growth, and a better return on marketing spend.

Create long-term ROI

Unlike paid ads that stop gaining results when you stop spending, SEO provides a sustainable foundation for organic growth. So over time, it becomes one of the most cost-effective marketing strategies for many businesses, with returns that increase as your rankings and authority increase.

Build better credibility for your brand

Executing an effective SEO strategy can lead to more credibility for your brand. As you appear at the top of search results, it signals authority and trust to potential customers. Combine that with backlinks from high-authority, related websites, and your brand reputation strengthens even more.

And it makes sense when you think about it. If a well-known and reputable website links back to yours, it shows search engines (and your target audience) that your business is trustworthy and an expert on the topic.

Gain a competitive advantage

Working with an SEO company to optimize your Shopify store can also help your business gain a competitive advantage. Standing out in a crowded e-commerce space isn’t easy, but your Shopify SEO can help you outpace competitors.

With higher topical authority and brand trust, you’ll be able to position your business more effectively in your industry. Plus, detailed SEO insights can give you a window into customer behavior so you can further refine your marketing strategies and stay ahead.

Get deeper insights into customer behavior

SEO services for Shopify go in-depth with performance analysis that provides valuable data and insights that can help you better understand your customers. Plus, these data-driven insights also support any ongoing adjustments and performance monitoring you do, so you can improve current strategies and integrate new approaches that get results.

What do SEO services for Shopify include?

Shopify SEO services combine technical, on-page, and off-page strategies to improve your store's visibility and sales. Working with an SEO consultant should cover keyword research, SEO audit, content creation, schema markup, link building, and performance optimization for better search engine rankings.

Here’s a quick overview of the most common SEO services for Shopify websites:

On-page SEO

Keyword research: Identify relevant and high-intent keywords to attract targeted traffic.
Content optimization: Optimize product pages, category pages, blog posts, and meta descriptions with target keywords to rank higher.
Image optimization: Optimize image alt text and file names for your product images to improve search engine understanding.
Internal linking: Strengthen internal links between product pages, collections, and other content to improve SEO.

Off-page SEO and content

Content strategy: Develop and execute a content marketing plan that covers blog posts, product guides, and FAQ pages so you can start attracting and engaging your ideal customers.
Link building: Gain high-quality backlinks from other reputable websites to build brand awareness and authority for your business.
Competitive analysis: Compare your efforts with competitors to identify opportunities and refine your SEO strategy.

Technical SEO for Shopify

Website and SEO audits: Identify and fix technical issues affecting crawlability and indexation, such as broken links and crawl errors.
Site speed and performance: Optimize images and address Core Web Vitals to improve loading times and user experience.
Mobile-friendliness: Ensure your store is responsive and accessible across all devices.
Structured data/Schema markup: Implement schema to provide search engines with rich information about your products, improving visibility in search results.
Site architecture: Improve website structure and navigation for better crawlability by search engines.

What are the goals of SEO services for Shopify?

The overall goal of Shopify SEO services is growth. Period. But this can take shape in several key ways, as all businesses are unique. That said, there are a few goals that are paramount when it comes to SEO services for Shopify:

Improve visibility and rankings

One major objective of Shopify SEO services is improving visibility and rankings. Through keyword research, content and page optimization, and technical updates, you’ll make it much easier for potential customers to discover your products in search results.

Drive more traffic

Another goal is to generate more traffic, but not just any traffic. The focus is on bringing in qualified, high-intent visitors who are actively searching for what you sell. This ensures the time and resources you invest in your Shopify SEO services will pay off with customers who are more likely to make a purchase.

Boost sales and revenue

Ultimately, every business owner with a presence on Shopify is aiming for that main objective: sales and revenue growth. And SEO services for Shopify stores can help. With more visibility and more qualified traffic, your conversions will naturally increase. That means more revenue and a stronger ROI from your efforts and partnership with an expert SEO company.

Is your business on Shopify? Make your SEO more effective with Grove Brands

Your Shopify store deserves more than just traffic. It deserves the right traffic. At Grove Brands, we help businesses on Shopify transform their stores into high-performing sales assets backed by smart, data-driven SEO strategies.

Whether you want to increase visibility, earn more customer trust, or improve your online conversions, our SEO services for Shopify are designed to make your business grow. Ready to learn more? Contact us to book a consultation today!

Lauren Oliver