The marketing world is full of concepts and phrases representing psychological phenomena in a way that allows us to create strategies around them. The concept of an “evoked set” is no exception. But, what is an evoked set? Why is it important for marketers and business owners to understand and use in their marketing strategies?

No matter what kind of business you own, the importance of logo design cannot be understated. This is especially true of businesses in competitive markets like Tampa where logo design has a profound impact on how potential customers perceive your brand and business. While there are plenty of budget-friendly options out there, these don’t stack up to the thought and care needed to create a logo that truly reflects the heart and soul of your brand.

Whether you’re an esthetician, a salon owner, or a waxing business, we’ve put together some of our must have elements that make a beauty business website do the heavy lifting of selling your brand to new and potential customers. So without further ado, here are our five must haves for a successful beauty business website.

We catch up with Seoul Korea’s Tampa Sandwich Bar to chat about what they’ve been up to since our last interview, how it changed their business, the Korean cultural influence on the US, Coronavirus and, of course, food.

If you’re looking at starting a business in Tampa, we’ve created this handy piece to help you be on your way to ensuring your new business is organized, properly established and equipped to hit the ground running.

For business owners, finding ways to carve out a greater share of the market can be a daunting task, especially if you feel like you’ve exhausted avenues that traditional marketing tactics rely upon. One tactic that I’ve always seen a lot of value in, especially for local brands, is seeking out opportunities to work with other local brands that have a similar target audience to you.