Squarespace Email Pricing 2025 Overview
Squarespace has earned a reputation as a powerful website builder, featuring tools that make it easy to design, customize, and manage your own site. The popular provider also boasts a robust email marketing platform, giving you direct access to your subscribers with the click of a button. Check out the basics and pricing of Squarespace’s email marketing service in this guide.
What is a Squarespace Email Campaign?
What better way to communicate with your subscribers than sending useful information directly to their inboxes? Let’s explore the basics of email marketing before diving into Squarespace’s pricing system.
What is considered an email campaign?
An email campaign is an email or series of emails sent to a group of subscribers. Types of campaigns include:
Newsletters
Promotions and sales announcements
Event invitations and reminders
Content updates
Who does Squarespace use for email?
Unlike hosting platforms that use third-party email services, Squarespace utilizes its own native software to design, send, and track emails. Since these emails pass through Squarespace’s servers, everything is unified under your domain for simplicity and authenticity.
Does Squarespace have a newsletter option?
Absolutely! You can add a newsletter sign-up form to your website as a pop-up, footer, or part of your contact page. When a user enters their email address, it will automatically appear in your contacts list. Then, you can send recurring newsletters directly from your dashboard.
Related: Your Guide to Squarespace vs Wix SEO
Squarespace email features
If you have a Squarespace website, the platform’s dedicated email marketing software is a must-have tool. Here are the features you can use to maximize your outreach efforts:
Branding integration
Your subscribers should be able to recognize your brand instantly when they open your emails. To achieve this, Squarespace automatically pulls fonts, colors, and stylistic elements from your website, so your brand kit remains consistent across platforms.
User-friendly editor
You don’t have to be a coding whiz to create beautiful, functional email campaigns and newsletters with Squarespace. The platform’s email design service features simple templates with drag-and-drop blocks and options for images, text boxes, buttons, and social media links. Unlike the complex systems used by Mailchimp and ConvertKit, Squarespace’s email design platform is streamlined and user-friendly.
Content integration
Since your website and email hosting platform are part of the same system, you have access to streamlined integrations you won’t find anywhere else. Input blog posts, events, and products directly from your website into your emails so subscribers have easy access to the content you want them to see.
Automated flows
Email automation can create a personalized experience for your users without a lot of extra work (or higher costs!) on your part. Consider implementing:
Welcome emails for new subscribers.
Thank-you emails after a customer makes a purchase, leaves a review, or completes a submission form.
Drip campaigns to help customers form a stronger relationship with your brand.
It’s also possible to develop more advanced behavior-based automations, such as abandoned cart reminders and refined segmentation, but these may require the help of an experienced professional. Ultimately, the only limitations are your creativity and Squarespace’s Acceptable Use Policy.
Audience management
Squarespace features a built-in subscriber list to keep your contacts organized. You can segment this list into different audiences based on behaviors, demographics, purchase history, and other factors to ensure relevant, meaningful interactions.
Custom email addresses
Tailored email addresses boost your brand’s credibility and security, while giving you more valuable analytic information in real time. By creating a custom business address for each designation under your domain name, subscribers will receive emails from the appropriate department.
For example, you might send newsletters from info@xyz.com and special offers from promos@xyz.com. Be sure to integrate Squarespace with Google Workspace or Microsoft 360 for access to all your emails in one place.
Related: How to Grow Your Business with SEO Services for Shopify
How much does Squarespace email cost?
While Squarespace email tools are not included in monthly web hosting expenses, this service offers competitive pricing for the following annual plans:
Starter plans
The Squarespace Starter plan costs about $7 per month and includes up to 500 emails and three blasts to your general audience. Your emails will include Squarespace marketing logos, which can detract from the message.
Core plans
The Core plan is the next step up, starting at about $14 monthly. You can send 5,000 emails and create five automated campaigns using email templates without Squarespace branding.
Advanced plans
With the Pro or Advanced plan, you’ll pay around $34 per month for 50,000 emails, more blast flexibility, up to 20 campaigns, and zero branding.
Max plans
For about $68 per month, the Max plan allows you to send up to 250,000 emails across as many campaigns as you can dream up. This is the ultimate plan for big businesses with lots of distinct segments.
Related: Your Guide to Digital Marketing Services
Grove Brands partners with businesses to drive growth and get results
The team at Grove Brands is here to help your business thrive. Whether you’re weighing various email marketing solutions or creating a customized website that reflects your brand, we deliver effective digital marketing strategies to boost your bottom line. Contact us today to discover how we can help you take your business to the next level!
